CXWizard vs. Wati — Which WhatsApp automation should you choose?

Short summary / TL;DR

Wati is a mature WhatsApp API platform aimed at SMBs with multi-user teams and analytics — but its pricing and per-message/conversation costs are significantly higher than CXWizard's simple Pro plan. CXWizard offers a much lower-cost, easier-to-onboard option for small businesses that need fast automation and bulk messaging without complex user seat pricing.

Quick comparison

• Best for: Wati — teams and businesses needing advanced BSP-level controls and analytics. CXWizard — solo owners / small shops that want straightforward pricing and set-and-forget AI replies.
• Price snapshot: Wati Growth $49/mo, Pro $98/mo (billed annually) with message-based pricing vs CXWizard $16/mo (or $12/mo billed annually)
• Key difference: CXWizard's single Pro plan with generous included inquiries vs Wati's higher base pricing with additional user/message costs

Pricing comparison

• CXWizard: Pro — $16/month (billed monthly) — 30-day free trial. Annual billing saves 25% → $144/year ($12/month).
• Wati: Three main plans with message-based pricing (as of July 2025):
  • Growth: $49/month (billed annually) — 3 users, 15,000 broadcasts, 1,000 automation triggers, 2 integrations
  • Pro: $98/month (billed annually) — 5 users, unlimited broadcasts, 2,000 automation triggers, 5 integrations, 250 AI replies
  • Business: Contact for pricing — Custom users, unlimited broadcasts, 5,000 automation triggers, all integrations, 1,000 AI replies
  • Message pricing: Per-message charges based on message type and recipient country (service messages remain free)

(Wati Pricing)

Feature comparison

Where CXWizard has strengths vs. Wati

1. Price & predictable billing — single Pro plan with generous included inquiries vs. Wati's higher base and additional user/message costs.
2. Simplicity for owners — lighter onboarding, one plan, built-in website widget & QR code.
3. Long free trial — 30-day trial lets SMBs test all features end-to-end before committing.
4. All-in-one for small non-technical owners — built-in scheduling, product support, floating widget, QR/shortlink — easy setup without complex BSP or developer onboarding.
5. AI training from site/docs — trains on up to 20 docs/web pages to give on-brand answers quickly.

Known weaknesses or gaps

• CXWizard is an early/single-plan product focused on small businesses; some buyers want more tiers or enterprise features.
• Wati offers more advanced analytics and team management features that larger organizations might need.

Negative reviews & common complaints about Wati

• Pricing complexity and cost: multiple reviewers cite steep costs for users and per-message fees. (G2)
• Customer support delays / onboarding friction for some clients (some G2/Capterra feedback). (G2)

FAQs

Which is cheaper for a small business?

CXWizard is significantly cheaper at $16/mo ($12/mo annually) vs Wati's Growth plan at $49/mo (billed annually). Wati's Pro plan costs $98/mo, making CXWizard 3-6x more affordable for small businesses. However, Wati's message-based pricing means costs can vary based on usage. (Wati Pricing)

Which platform is easier for non-technical users?

CXWizard emphasizes no-code setup and website widget + QR; Wati requires more technical setup and BSP knowledge.

Is there a free trial?

CXWizard: 30-day trial. Wati: Limited trial period.

Which is better for teams vs solo owners?

Wati offers better team management features, but CXWizard is more cost-effective for solo owners and small teams.

Final recommendation

If you're a small service business or solo owner focused on fast, low-cost WhatsApp automation + bulk campaigns and a simple onboarding, CXWizard is likely the best fit. If you need enterprise-level analytics, advanced team management, and BSP-level controls, consider Wati.

(Admin citations used: Wati.io, G2, Capterra)