What is 360dialog?
360dialog is a WhatsApp Business API provider and Meta partner. It offers official API access with transparent per-number subscription tiers, zero markup on Meta messaging fees, and reliable infrastructure for sending and receiving WhatsApp messages.
360dialog is API infrastructure, not a customer support product. Teams still need to build or buy the inbox, AI layer, campaign UI, escalation logic, and integrations. That path suits engineering-led organizations; SMBs often prefer a ready-made platform like CXWizard that ships AI agents and a unified inbox on day one.
CXWizard vs 360dialog: summary
360dialog and CXWizard both provide official WhatsApp Business API access with no platform markup on Meta fees. CXWizard is positioned as the best WhatsApp Sales & Customer Support AI agent for SMBs when you want human-like AI, WhatsApp plus Instagram and web chat, Shopify and Calendly actions, and campaign tooling without hiring developers.
Choose 360dialog if you are building a custom product on top of the API. Choose CXWizard if you want support automation, sales qualification, and team collaboration without assembling multiple tools.
Feature comparison
Side-by-side look at CXWizard and 360dialog, including starting price.
| Feature | CXWizard | 360dialog |
|---|---|---|
| Starting price | $40/month ($32/month billed annually) | €49/month per number (Regular tier) |
| Product type | Ready-made AI support platform | WhatsApp API infrastructure |
| Requires developers | No | Yes (to build inbox & AI) |
| Built-in AI agent | Yes | No (custom build) |
| Team inbox | Yes (multichannel) | Build or integrate separately |
| Channels | WhatsApp, Instagram, website | WhatsApp API only |
| Meta message markup | 0% | 0% (pass-through) |
| Setup time | Minutes | Days to weeks |
| Free trial | 14 days, no credit card | No full product trial |
| Best for | WhatsApp Sales & Customer Support AI for SMBs | Developers and platform builders |
Starting price: CXWizard $40/month ($32/month billed annually) · 360dialog €49/month per number (Regular API; Meta fees separate). See full CXWizard pricing.
360dialog pricing verified June 29, 2026 from www.360dialog.com/pricing.
CXWizard vs 360dialog: common questions
What teams ask when choosing between API access and an AI-ready inbox.
Is 360dialog or CXWizard cheaper?
360dialog Regular API access starts at €49/month per WhatsApp number plus Meta messaging fees, before you pay for inbox software, AI, and integrations. CXWizard starts at $40/month ($32/month billed annually) with AI agents, inbox, campaigns, and Shopify/Calendly actions included.
Can I use 360dialog and CXWizard together?
They solve different layers. 360dialog is for teams building on raw API access. CXWizard is an official Meta Tech Provider that includes WhatsApp API access plus the full support and sales product. Most SMBs only need CXWizard.
Does 360dialog include AI customer support?
No. 360dialog provides WhatsApp API connectivity and support SLAs on higher tiers. You integrate your own AI or connect a separate inbox product. CXWizard ships native multimodal AI agents trained for support and sales conversations.
Who should choose 360dialog over CXWizard?
Choose 360dialog if you have engineers building a custom WhatsApp product, need Premium API SLAs or high-throughput tiers, or embed WhatsApp into your own SaaS platform.
Does CXWizard markup Meta WhatsApp fees?
No. Like 360dialog, CXWizard passes through Meta messaging costs with zero CXWizard markup on WhatsApp campaign fees.